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ProductYise products include five major sections: 600 fresh and frozen products, 400 meat products, 200 e-commerce products, 200 international trade products, and 100 Australian U+100 products, totaling seven series: fresh and frozen beef and mutton, steak and beef patties, hot pot dishes, convenient dishes, snacks, e-commerce products, and industrial raw materials, with 1,500 items.
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Contact UsAt present, beef products have entered Wal-Mart, Carrefour, McDonald's, KFC, Shuanghui and other well-known international and domestic enterprises. The product sales network extends from Shenzhen in the south to Harbin in the north, from Shanghai in the east to Urumqi in the west; covering most provincial capital cities in the country, the Yisai beef brand has been fully trusted by consumers.
Yisai Beef’s “Jingzhe Operation” Unleashes Its Sharp Sword: Focusing on the Henan Base, Delivering a Heavy Blow to Clean Up the Market!
Release time:
2026-03-09
As the first spring thunder rumbles, all things awaken from their winter slumber. When the clarion call of “Jingzhe” sounds, Yisai Beef launches a fierce campaign—waged with the force of thunder—to safeguard its brand dignity and earn consumers’ trust: the official kickoff of the “Jingzhe Action” special anti‑counterfeiting conference!
1. Conference Focus: Launching a Strong Offensive to Clean Up Henan’s Core Market!
This conference brought together the Chairman and General Manager of Yisai Holdings, a team of elite lawyers, the core marketing team, and the key personnel of the Henan regional division to build consensus and clarify objectives:
Effective immediately, the company will mobilize its strongest resources to launch an unprecedented, targeted crackdown on counterfeit goods across Henan Province—especially in key areas such as Zhengzhou and Jiaozuo!
II. Targeting Persistent Market Ailments: We Will Show No Tolerance for Any Harm! The “Jingzhe Campaign” will precisely address four core issues:
1. Root out counterfeit products: Strictly investigate counterfeit operations and shell companies in the production process to unmask “fake Li Gais.”
2. Clearing Up Channels: Crack down on illegal online and offline sales activities and sever the supply chain of counterfeit goods.
3. Terminal Original: Rectify illegal and irregular practices in stores and standardize business operations.
4. Base Purification: Deeply cultivate the Henan market, eradicate harmful influences, and reshape a pure and healthy brand environment.
3. Adopt a multi-pronged approach to build a robust brand protection shield:
1. A Legal Sword: A team of professional lawyers provides comprehensive support throughout the entire process, leveraging legal tools to efficiently protect your rights and pursue accountability from infringers to the very end!
2. Information Radar: The marketing team works closely with frontline staff in Henan to build a robust intelligence network, ensuring that counterfeit goods have nowhere to hide.
3. Joint Governance by All: We call on consumers and partners alike to jointly oversee and report any issues (report hotline: 4001692966), working together to safeguard “food safety on the tip of the tongue” and brand value.
4. Clear Goals: From Purification to Sublimation!
4. This heavy-handed crackdown is not just about “breaking,” but also about “building”:
1. Thoroughly cleanse the Henan base market: Eliminate harmful elements and create a healthy environment that gives consumers peace of mind and reassures partners.
2. Powerfully Amplify Brand Awareness: Launching a decisive, high‑impact campaign to demonstrate Yisai Beef’s unwavering commitment to upholding quality and protecting consumer rights, thereby significantly enhancing the brand’s reputation and influence.
3. Effectively strengthen the base market: By standardizing market order and boosting channel confidence, we will lay a solid foundation for Yisai Beef’s deep cultivation and development in core regions.
The Yisai brand is the company’s lifeline, and consumer trust is the very foundation of our existence. The “Jingzhe Initiative” is Yisai’s solemn pledge to the market: We have zero tolerance for any behavior that harms the brand or deceives consumers! With the utmost resolve, the strongest enforcement, and the most professional actions, we will restore a pristine market environment in Henan, ensuring that genuine Yisai beef becomes synonymous with quality and integrity!
With the arrival of Jingzhe, the haze is dispelled—and the sharp sword has been drawn! The rallying cry of Yisai Beef’s “Jingzhe Campaign” resounds across the Central Plains. This is not merely an anti‑counterfeiting effort; it is a charge to safeguard the very soul of our brand and solidify our century‑long legacy! We firmly believe that after weathering this storm, the radiant light of the Yisai Beef brand will shine even more brilliantly and dazzlingly on the fertile soil of Henan!
Please stay tuned for updates on our efforts! Let’s work together to safeguard the true quality of Yisai!
Safeguard quality and protect the trust on your palate!
Starting today, the Jingzhe Campaign is being vigorously advanced!
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Contact Information
Xiuwu County Factory: No. 008 Huafang Road, Xiuwu County, Jiaozuo City, Henan Province
Boai County Factory: No. 203 Guangxing Road, Boai County, Jiaozuo City, Henan Province
Telephone:0086- 400-169-2966
E-mail:hnyskg@163.com
