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ProductYise products include five major sections: 600 fresh and frozen products, 400 meat products, 200 e-commerce products, 200 international trade products, and 100 Australian U+100 products, totaling seven series: fresh and frozen beef and mutton, steak and beef patties, hot pot dishes, convenient dishes, snacks, e-commerce products, and industrial raw materials, with 1,500 items.
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Contact UsAt present, beef products have entered Wal-Mart, Carrefour, McDonald's, KFC, Shuanghui and other well-known international and domestic enterprises. The product sales network extends from Shenzhen in the south to Harbin in the north, from Shanghai in the east to Urumqi in the west; covering most provincial capital cities in the country, the Yisai beef brand has been fully trusted by consumers.
About yisai
Introduction to Yiai Beef Company and Core Competitive Advantages
Since its establishment, the Yisai Beef brand has focused on the beef industry. With the continuous improvement of the sales market and the segmentation of sales links, it has achieved a preliminary layout of the national market. The national sales market has been divided into regions, and sales units are now spread across provincial capitals and municipalities directly under the central government. A sales network covering 104 core prefecture-level cities nationwide has been established, forming a strong sales network from "Haikou in the south to Harbin in the north, Shanghai in the east to Urumqi in the west," with distributors spread across the country.
Yisai products include five major categories (fresh products, frozen products, meat products, e-commerce products, and Australia U+100 products) and seven major series (fresh and frozen beef, steak beef patties, hot pot dishes, convenient dishes, snacks, e-commerce boutique, and industrial raw materials), totaling over a thousand individual items. Strategic cooperation has been established with well-known domestic and international companies such as Walmart, Carrefour, Yonghui Supermarket, Haidilao, Xiaobuxiang, China Southern Airlines, Tmall, JD.com, and Shuanghui.
Main Core Competitive Advantages of Yisai Beef
1. Mature and Sound Full Industry Chain Advantage:
Yisai Beef is one of the few modern halal food industry groups in China that integrates "slaughter processing - deep processing of meat products - cold chain logistics - terminal sales." The company has a 100,000-ton deep processing base for meat products in Bo'ai, Henan, and a 100,000-head modern slaughter processing base in Xiuwu, Henan, all equipped with advanced production lines from Germany, reaching international advanced and domestic leading production processing levels, with an annual slaughter capacity of 100,000 heads and deep processing capacity of 100,000 tons of meat products. Sales units and core offices have been established in multiple provincial capitals and municipalities such as Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xi'an, Shenyang, and Wuhan, with distributors covering most cities across the country, forming a strong sales network from "Haikou in the south to Harbin in the north, Shanghai in the east to Urumqi in the west," and creating a nationwide one-hour service circle (providing on-site service within one hour in cities above the prefecture level in China), achieving an absolute service advantage.
2. Unique Product Advantage of "Clear, Fresh, Specialized, and Comprehensive:"
Yisai Beef closely monitors consumer trends, innovates product development, and differentiates itself from vicious competition. It focuses on four major characteristics: "clear, fresh, specialized, and comprehensive." It highlights features such as halal beef, green beef, branded beef, dry-aged beef, and high-end beef. Currently, Yisai's leading products have formed five major categories (fresh products, frozen products, meat products, e-commerce products, and Australia U+100 products) and seven major series (fresh and frozen beef, steak beef patties, hot pot dishes, convenient dishes, snacks, e-commerce boutique, and industrial raw materials), totaling over a thousand individual items.
3. Strong and Stable Core Customer Advantage:
After long-term cultivation, the Yisai Beef brand has established strategic partnerships with many well-known international and domestic companies. To better serve major clients, a dedicated department for major clients has been established, with specialized personnel providing services to major clients, fully meeting their related needs. Sales policies are tailored to individual client needs, fully assisting clients in their development, making major clients a strong support for the company's market expansion and Product Sales. Future customer service work will continue to be client-oriented, treating core clients as important assets of the enterprise, creating value for clients while generating benefits for the enterprise, achieving a comprehensive win-win situation for both clients and the enterprise.
(1) Industrial/Catering Partners:Haidilao, Xiaobuxiang, Xiangcunji, China Southern Airlines, Sanquan, Yurun, Guohua Food, Shuhuang, Shuanghui, Xibei, Sinian, Dongfang Haoke, Banu, etc.
(2) KA Supermarket/Distribution Partners:Carrefour, Walmart, RT-Mart, Yonghui Supermarket, Beijing Hualian, Dennis, Haoyouduo, Dashang, China Resources Vanguard, Yichu Lianhua, Century Lianhua, Metro, Wumart, Renrenle, Jiajiayue, etc.
(3) E-commerce Partners:JD.com, Tmall, Taobao, Alibaba, Suning Xiaodian, Ele.me, Pinduoduo, Suning.com, SF Preferred, Youzan Mall, etc.
(4) International Partners:JBS, MARFRIG, MINERUAFOODS, etc.
4. Strong Brand Advantage:
After long-term development, the Yisai Beef brand has become a well-known trademark in China, a famous trademark in Henan Province, and a branded product in Henan. The honors and brand aspects obtained by the company indicate the high quality and high recognition of the company's beef products, greatly enhancing the brand awareness of Yisai Beef in Henan Province and even nationwide, demonstrating brand influence and improving the company's overall competitiveness and market share.
5. Advanced Product R&D Advantage:
The company has more than 30 professional R&D technical personnel, with 20 holding a bachelor's degree or above, including 10 food engineers, 5 quality engineers, and 5 assistant engineers. The laboratory is equipped with internationally advanced and domestically leading imported instruments and experimental equipment, capable of deep processing R&D for various categories of meat products such as quick-frozen prepared foods, high and low-temperature marinated products, smoked ham products, sausage products, and jerky.
6. Advanced Cold Chain Storage and Distribution Advantage:
The company has invested in the construction of modern cold chain warehouses that are among the best in the industry. Currently, there are four cold chain warehouses, capable of preserving over 25,000 tons of various beef products at a time, with an annual turnover preservation total of over 200,000 tons. Cold chain distribution has now achieved full preservation at 0-4°C, dedicated vehicle delivery, and utilizes modern logistics information technology platforms to ensure the safe, fast, and fresh delivery of Yisai products to terminal sales across the country.
Brand establishment and
Floor Area
Existing staff
Subordinate sales units
Enterprise culture
Enterprise Mission
One Hundred Years of Isaixing Farmers and Enriching People
Corporate Vision
Create a Chinese Beef Brand
Corporate Values
Help employees realize their dreams, create wealth for shareholders, and let Chinese people eat beef at ease.
Company filial piety
Thanksgiving parents Thanksgiving customers Thanksgiving colleagues Thanksgiving company Thanksgiving society filial world
Company Environment
Home School Army
Team Concept
Especially able to endure hardship, especially able to fight
Work philosophy
Loyalty, dedication, innovation and efficiency
Execution philosophy
No excuse, no reason, no impossibility
Service concept
To serve the enterprise with gratitude
Promotion Concept
Promote by performance, promote by ability
Qualification Honor
Contact Information
Xiuwu County Factory: No. 008 Huafang Road, Xiuwu County, Jiaozuo City, Henan Province
Boai County Factory: No. 203 Guangxing Road, Boai County, Jiaozuo City, Henan Province
Telephone:0086- 400-169-2966
E-mail:hnyskg@163.com
